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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Authors:Margaret Mark
Carol Pearson
Carol S. Pearson
Edition: 1st
Published: 2001-02-06T00:00:01Z
Publisher: McGraw-Hill Education
Format: Hardcover
ISBN 13: 0639785323846
ISBN 10: 0071364153

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