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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
Published: May 2022
Author(s): David Meerman Scott
ISBN 13: 9781119854289
ISBN 10: 1119854288
Author(s): David Meerman Scott
ISBN 13: 9781119854289
ISBN 10: 1119854288
Surveys That Work: A Practical Guide for Designing and Running Better Surveys
Published: August 2021
Author(s): Caroline Jarrett, Steve Krug
ISBN 13: 9781933820538
ISBN 10: 1933820535
Author(s): Caroline Jarrett, Steve Krug
ISBN 13: 9781933820538
ISBN 10: 1933820535
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Published: February 2001
Author(s): Margaret Mark, Carol Pearson, Carol S. Pearson
ISBN 13: 0639785323846
ISBN 10: 0071364153
Author(s): Margaret Mark, Carol Pearson, Carol S. Pearson
ISBN 13: 0639785323846
ISBN 10: 0071364153
Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
Published: June 2022
Author(s): Paul Roetzer, Mike Kaput
ISBN 13: 9781637740798
ISBN 10: 1637740794
Author(s): Paul Roetzer, Mike Kaput
ISBN 13: 9781637740798
ISBN 10: 1637740794
This is Service Design Thinking: Basics, Tools, Cases
Published: January 2012
Author(s): Marc Stickdorn, Jakob Schneider
ISBN 13: 9781118156308
ISBN 10: 1118156307
Author(s): Marc Stickdorn, Jakob Schneider
ISBN 13: 9781118156308
ISBN 10: 1118156307
Absolute Essentials of Digital Marketing (Absolute Essentials of Business and Economics)
Published: September 2020
Author(s): Alan Charlesworth
ISBN 13: 9780367859206
ISBN 10: 0367859203
Author(s): Alan Charlesworth
ISBN 13: 9780367859206
ISBN 10: 0367859203
Marketing: Real People, Real Choices
Published: January 2017
Author(s): Michael Solomon, Greg Marshall, Elnora Stuart
ISBN 13: 9780134292663
ISBN 10: 0134292669
Author(s): Michael Solomon, Greg Marshall, Elnora Stuart
ISBN 13: 9780134292663
ISBN 10: 0134292669
Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers (Jeb Blount)
Published: June 2022
Author(s): Jeb Blount
ISBN 13: 9781119899297
ISBN 10: 111989929X
Author(s): Jeb Blount
ISBN 13: 9781119899297
ISBN 10: 111989929X
Consumer Profiles (RLE Consumer Behaviour): An introduction to psychographics (Routledge Library Editions: Consumer Behaviour)
Published: October 2015
Author(s): Barrie Gunter, Adrian Furnham
ISBN 13: 9781138832466
ISBN 10: 1138832464
Author(s): Barrie Gunter, Adrian Furnham
ISBN 13: 9781138832466
ISBN 10: 1138832464
Confessions of the Pricing Man: How Price Affects Everything
Published: October 2015
Author(s): Hermann Simon
ISBN 13: 9783319203997
ISBN 10: 3319203991
Author(s): Hermann Simon
ISBN 13: 9783319203997
ISBN 10: 3319203991